Mascara Volume Effet Faux Cils Radical

THE #1 MASCARAS* IN ITS RADICAL VERSION
For over 15 years, Mascara Volume Effet Faux Cils has remained more than ever the benchmark for volume mascaras. Often copied, never equaled, it is renowned for its intense volume, always impeccable day after day, combined with a care formula to nourish the eyelashes. Discover the #1 mascara* in its radical version, Mascara Volume Effet Faux Cils Radical. For 9x more volume and spectacular black intensity.
90% of women see an intense makeup result
85% of women see intense volume
93% of women see an intense black color on the eyelashes Tested on 122 women aged between 25 and 65.

NEW FORMULA
Discover the blackest of Yves Saint Laurent mascaras, thanks to a new formula saturated in Carbon Black for a radical false eyelash effect result. A new care formula infused with Argan oil and walnut extract from the Ourika YSL Beaut gardens, for sublime and supple lashes.

NEW BRUSH
Discover a new volumizing brush designed to store more formula and deliver an immediate charge, for intense volume. Its assembly of rigid and flexible fibers ensures controlled distribution of the formula, for a clump-free result. NEW CASEThe Mascara Volume Effet Faux Cils Radical case confronts Gold with Black. Black, a symbol of elegance and transgression, the expression of the YSL woman. Gold is preserved as the couture heritage of the YSL universe. * Source: NPD France,

Prestige Brandsof the selective market, sales in units and value for the years 2019 and 2020.

Benefits

New caring formula infused with walnut extract from the YSL Beauty Ourika community gardens and argan oil, for enhanced and supple eyelashes.Black intensity, extreme volume. The new brush and saturated Carbon Black formula
deliver immediate volume for an ultra black false lash effect. The caring formula
infused with walnut extract from the YSL Beauty Ourika community gardens, and Argan oil, for enhanced and supple eyelashes.How to Apply

1. Start applying at the root of the lash on the outside of the eye.
2. Apply the brush to the lash, pushing upwards & outwards at the same time with a zig-zag type of movement.
3. On the inner & bottom lashes, use just the tip of the brush and apply to individual lashes.